Optimove Acquires Smartico in iGaming CRM Consolidation Play
By Luci Kelemen
Optimove, a Tel Aviv-based player engagement platform, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. This marks Optimove's fourth acquisition since 2018, with the transaction expected to close in the coming weeks. Financial terms remain undisclosed.
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