The end of ads: Coinbase engineer says AI agents could kill the internet’s favorite business model

By Margaux Nijkerk

The end of ads: Coinbase engineer says AI agents could kill the internet’s favorite business model

Erik Reppel, who created the x402 protocol, said that the web economy depends heavily on advertising revenue generated from humans. AI agents bypass that system entirely.

Not financial advice. Do your own research before making investment decisions.

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